|
Issue 2 2008 - Putting it Altogether: Using Graphical Elements in Documents |
You are likely familiar with the proverb "a picture is worth a thousand words". Those seven words succinctly convey how powerfully a graphic image enhances our understanding of a concept or idea. Interestingly, the modern use of the proverb is attributed to an article by Fred R. Barnard in an  Advertising trade journal called Printer's Ink. In his 1921 article, Barnard promoted the use of images to augment advertisements on streetcars.
What was true in 1921 remains true today - graphic images enliven the appearance, impact and reader comprehension of a printed piece. However, to get the greatest benefit, the images must be of sufficient quality to blend in with the design. Think of the last time you saw a color photograph in a newspaper that was very blurry - the result of the image being out of register. Did you notice the content of the photograph, or just the fact that it was out of register?
Image Resolution
A critical factor in determining the quality of a graphic image is its resolution.
Resolution describes the output quality of an image and is stated differently depending on the output device. Dots per inch (dpi) is the term for printing resolution; lines per inch (lpi) for halftone photographs; and pixels per inch (ppi) for screen resolution. Samples per inch refers to scanning resolution.
|
|
Read more...
|
|
|
PrinTips and Tricks - Stock Photographs |
|
With the great selection of full color stock photographs readily-available at a reasonable cost on the Internet, it is tempting to always include them in your document. But we know there will be times when your budget doesn't allow for full color printing. For those instances, we offer these tips:
|
|
Read more...
|
|
|
PrinTips Idea - The Golden Proportion |
|
Professional designers often make use of the golden proportion, a mathematical concept that defines a specific relationship between the longer and shorter sides of a rectangle. Dividing the longer side of a rectangle by the shorter side yields a ratio between the two sides. A ratio between 1.5 and 1.75 is very pleasing to people.
|
|
Read more...
|
|
|
PrinTips Q and A - What is Bitmap Image? |
|
A bitmap image is a matrix of individual pixels, each with its own color. Although a bitmap image can be any color, typically color is used in four predictable ways.
|
|
Read more...
|
|
|
Have a different question? Search our forum to quickly find a solution. Can't locate it there? Ask North Metro Impact Printing, Denver's premier print consultants. Just "Post a New Topic" by clicking on the "New Thread" button, and we will answer you shortly. Need an answer immediately? Just give us a call at 303 450-0725 to speak to one of our helpful print consultants.
|
|
|
Issue 2 2008